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Stop nodding along
in Ads Manager.

Every acronym Meta throws at you, in plain English — plus the one number your ads have to beat before any of the rest matters. Read it here, free, right now.

The Decoder

34 terms, no jargon

Ads Manager is dense on purpose. Once these are automatic, the interface stops being intimidating and turns into a list of numbers you can actually read.

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The one number

What your ads have to beat

Most people who run ads and lose money are staring at a dashboard full of sales. The dashboard doesn't know what your product costs you. You do. Put your real numbers in and find the line.

Breakeven ROAS calculator

Run it once per product. Write the answer somewhere you'll see it.

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$
$
%
Breakeven ROAS — Beat this or you lose money
Profit / order — Before ad spend
Margin — Of every dollar
Max cost per sale — Most you can pay
→Enter your numbers above.

A 1.4 ROAS looks like winning — money came in. At 61% margin it means every sale costs you money. Someone at 80% margin is profitable at 1.25. Same number, opposite outcome. ROAS means nothing without your margin next to it.

What this doesn't cover

Knowing the words isn't the same as knowing what to do

You can now read Ads Manager and calculate the line you have to beat. That's the vocabulary and the scoreboard. It is not a method — and we're not going to pretend otherwise. Here's what actually running profitable ads takes, and it's what we teach live inside the programs.

  • How Meta actually spends your money

    The auction, the learning phase, and why editing an ad set costs you more than leaving it alone.

  • Campaign structure that doesn't starve itself

    How many campaigns, how many ad sets, and where the budget actually belongs.

  • Creative that earns a cheaper auction

    Hooks, angles, and the reason a better ad literally costs less to run.

  • Reading the data without guessing

    Which number to act on, which to ignore, and when the answer is "wait."

  • Scaling and kill rules

    When to add budget, when to cut, and the rules that stop you doing it on feelings.

  • Your first 14 days, day by day

    An exact sequence from account setup to a running campaign with real data.

We teach this live, together, in a room.

Not a recorded course. Two live sessions a week with both of us, your work reviewed, and a deadline that makes you finish. The Sprint gets you clear in 4 weeks. The Masterclass builds the whole operation in 6.

See the Sprint See the Masterclass

Application only. Enrollment closes the day a cohort starts.